Most fractional CFOs help you run the business. Capfluent helps you grow it.
A fractional CFO for founder-led companies ready to grow
The fractional-CFO practice: a CFO's impact without the full-time hire.
Principal-led by LeVon Terry, with 20+ years across private equity and investment banking.
Visibility
You can see what already happened. The hard part is what happens next.
Most founders can see the past clearly: last month's profit and loss, this week's cash position. What's harder is the next move. Too often, the big decisions are made on instinct and under pressure.
Many founders have a bookkeeper or a controller. Most don't have a finance expert who converts numbers into action, which is the real job of a fractional CFO. Often, the cost of a full-time CFO at up to $500,000 isn't the right investment for right now.
Grow is that finance expert, without the full-time hire. Finance leadership, deliberately positioned above bookkeeping, that decodes the numbers to reveal the right decisions for your business.
How Grow Works
Establish the right foundation to drive the decisions that fuel performance
Every part of a Grow engagement advances the company along one chain. Each link earns the next.
- 01
Visibility
You see the numbers that matter early enough to act on them, so runway and margin stop being a surprise at the end of the quarter.
- 02
Control
Cash, forecast, and reporting run on a rhythm you set, which means the business bends to the plan instead of the plan bending to whatever the month brought.
- 03
Better decisions
The big calls on hiring, pricing, expansion, and capital get made against a model you can defend, not on instinct.
- 04
Better performance
Decisions made from strength compound. The company grows more deliberately, and it grows worth more.
Outcomes
What a Grow engagement includes
Not a menu of tasks. A standing finance function scoped to the decisions in front of you, so control of the numbers becomes control of the business.
Reporting you can read
Management reporting and interpretation of the numbers, not just delivery of them, so every report drives action.
Forecasting and scenarios
Forecasting and scenario planning that show you where each path leads before you commit to one.
Cash and liquidity
Cash and liquidity management, so the date you need capital stops being a surprise and starts being a number you already know.
KPI and margin architecture
The handful of measures that actually grow the business, so you can focus on the numbers that move the needle.
Decision support that carries real dollars
A seat at the table on hiring, pricing, expansion, and capital, where the judgment is worth far more than the reporting underneath it.
Oversight and the outside relationships
Accounting oversight and CPA coordination, plus board and lender communication, handled by someone senior enough to speak for the numbers.
How We Work
Principal-led, never handed off
You work directly with the principal on the high-stakes work. The senior judgment carries through the whole relationship, rather than being delegated to junior staff once the engagement is sold.
Who Grow Is For
Founder-led companies roughly $5 to $25M in revenue
With bookkeeping already in place and no full-time CFO. If that is you, and the next decisions are getting harder to make on instinct, Grow is built for exactly this moment.
Better Performance
Decisions made from strength are the ones that compound
When the big calls on hiring, pricing, expansion, and capital are made against numbers you can defend, the company grows more deliberately. Over time, that is what makes it worth more.
Related Advisory Services
When the question becomes what the company is worth
Frequently Asked Questions
How is this different from my bookkeeper or accountant?
Your bookkeeper and accountant tell you what already happened. Grow is the finance leadership on top of that: someone at the table who turns the numbers into the next move, from forecasting and reporting to the calls that carry real dollars. Your books stay in the background where they belong, and the decisions move to the foreground.
Why not just hire a full-time CFO?
A full-time CFO can cost up to $500,000 once you load in salary, bonus, equity, and benefits. For a founder-led company that already has bookkeeping in place, that is rarely the right investment for right now. Grow delivers a CFO's impact without the full-time hire, sized to where the company actually is.
Who works on my account?
You work directly with the principal on the high-stakes decisions. The senior judgment carries through the whole relationship rather than being handed off to junior staff. Principal-led, never handed off.
Do you publish your pricing?
We price each engagement on the value of the outcome, not on hours worked, so there is no published rate card. You leave a strategy call knowing what an engagement would look like for a company at your stage.
What if I am ready for capital or an exit decision?
That is the next rung. When the questions move to what the company is becoming worth, Compound is our value-creation advisory. When a founder is ready to sell, Unlock supports the exit. Most founders begin with Grow and move up the ladder as the company grows.
How is this different from the Capital Fluency Lab?
Grow is an ongoing advisory relationship. The Capital Fluency Lab is a separate Denver cohort where founders learn their capital options in a room of peers. They are different engagements for different moments, and neither one requires the other.
Not investment, legal, or tax advice.
Put a CFO's judgment behind your next decision
Bring the call you cannot quite make on instinct, and we will show you what a Grow engagement would look like for a company at your stage.
Principal-led, never handed off. Priced to the decision.
Advisory only. Not an RIA or broker-dealer. No guaranteed outcomes.